We are a privately-owned Dubai based company that specializes in the marketing and distribution of professional beauty & personal care products, services and equipment. Additionally, we provide training and education to the beauty industry and provide our customers with after sales service to ensure all their needs are met.
All of our efforts are focused on serving exclusively the professionals including the following sectors:
Our supply chain team appreciates the impact of on time deliveries on our customers’ and ensures efficient deliveries while maintains high quality assurance standards.
We are confident, we can achieve our vision through establishing strategic partnerships and investing in innovation to ensure continuously adding value to our consumers.
To be pioneer in successfully building brands across the Middle East region.
We believe the real value is only possible when working closely with salons, beauty professionals and stylist through out our market.